A GLOBAL ICON ON A LOCAL MARKET
Electrolux is a Swedish multinational home appliance manufacturer. It is ranked the world's second-largest appliance maker by units sold. One of their two store concepts – The Electrolux store – had a visual identity that felt out of date. We ended up repositioning the global brand as a local brand, came up with a new name, visual identity, tagline and a whole lot of new communication material.